If you’re wondering what’s up with this post: I was actually asked by the marketers of AnimeTV to review their first episode. It’s awesome to see such a request from a professional company, but at the same time that’s not going to stop me from giving it a fair review. AnimeTV basically is presented by Johnny Yong Bosch and Christina Vee, and it shows reviews of mainstream anime and interviews of important people in the American anime business. Right from the start it’s clear that it’s aimed at teenagers, rather than a wider demographic, so I’m not exactly the target audience, but here’s what I think about it:
Episodes are split up in three parts. The first part is called the “Hima segment”, where a panel of four people basically discusses what they’ve been watching, reading or playing. Basically a round of quick recommendations. The first part is a pretty nice recommendation for the Strongest Disciple Kenichi; it discusses why it’s more interesting than your average shounen, and even though it would have been interesting to see them discuss some of the lesser parts of the manga, it piqued my interest. After that there was a nice part about a new manga from Clamp and how they refuse to do cute stuff.
The segment completely derails after that, though. An overly obsessed Naruto fangirl starts rambling a completely incoherent story that clearly wasn’t prepared beforehand. In about one minute, she basically did just about everything that you shouldn’t do when making a quick recommendation: it’s incredibly disjointed, nonsensical for people who aren’t familiar with the Naruto franchise, instead of talking about what makes it good, she starts shipping her favourite couples, she imagines herself in the storyline and she actually spoils part of the storyline (way to go in a segment that’s meant to get people interested in a franchise…). This is the kind of talk that you’d expect in a bad fanfiction forum, not in such a professionally produced video like this.
After that another guy talks about the Yugioh trading card game, but he never really says anything about it. If I watched this video without knowing about it, I’d still be clueless. He just rambles on and on about how he pwns at the game, but that’s about it. People from Revision3: you wanted my opinion on this bit, and here it is: dump these two dimwits and replace them with two people who do know how to voice their opinions properly. You’ve got such a great opportunity to record a program to promote anime in a professional environment. You can’t waste it on these two people.
The next segment shows an interview, as we get to see inside the Bang Zoom studios (the same that was invaded by Conan o’Brien a few months ago, apparently), and an interview with a voice actors and one of its executives. This may just be me being outside of this show’s target audience, but that interviewer got very much on my nerves. He placed too much emphasis on himself, and too little on the actual people he tried to interview. I’m not sure whether teenagers would appreciate that style of interviewing more, though. When the interview actually gets to business, I guess it’s interesting enough, though not anything special. The second interview was a bit cheap, because the guy who was interviewed also worked as the producer of AnimeTV. It must not have been hard to get an appointment with him…
The third and final segment is an actual review of a mainstream anime, and I think that this is the best part of AnimeTV. What makes it more interesting than your average review is that the creators basically put four people in one room, and all of them have different opinions on what they watched. This is actually a pretty good way to collect different opinions. The fanboy and fangirl are back, though, and while they’re a bit better here, they pretty much stated the obvious and the girl again couldn’t resist to comment on the hotness on one of the male characters.
My basic issue with AnimeTV is that while they have nice ideas, a lot of the reviewers and interviewers don’t really make use of the unique opportunity here. They’re part of the Invision 3 network, which also has many other shows that are not about anime, and thus it has the potential to get non-anime fans curious into the franchise. If you then have a rambling Naruto fangirl going on and on about how she’d like to marry one of the characters, then that’s only going to have the opposite effect. With good reviewers however, it has the potential to be an interesting show.